Zeus Event & Tradeshow Furniture Rental in Orlando, Florida

The Value of Event Furniture
The 6 Elements to Selecting the Right Rental Furniture for Your Events

Traditionally, most marketers have looked at the furniture they rent for their events, weddings, banquets, conferences and trade show exhibits as a trivial detail—something you order from a catalog with little thought. They couldn’t be more wrong.

Rental furniture is in many ways the backbone of an event—too important to approach lightly. It keenly effects your visitors’ first impression of your aesthetic and environment—and it’s a piece of your brand experience that physically contacts your customers. “Furniture is a literal brand touch. It represents your brand and physically touches your audience—so your rental decision should not be taken lightly.”

In order to make the most of this opportunity, rental furniture for a branded environment should never look rented. To ensure that your rental furniture is as unique and dynamic as your brand, furniture selection should start with an assessment of several suppliers and their inventory. Six things to consider:

Design. How does the furniture look? Is the style right? Ideally, the aesthetic should be a unique expression of your brand, not a generic piece that could represent 100 other companies equally well. Furniture has the potential to make great impact. Use that to your advantage.

Comfort. If you think of your furniture as a tactile expression of your brand, comfort becomes as important as aesthetic. After all, you don’t want your guests to be uncomfortable or made to feel awkward when they sit. Try the piece and ask yourself, does the experience of sitting here support the overall experience and message I’m trying to communicate?

Function. Even great looking furniture has to be functional. If the furniture doesn’t accommodate your needs—i.e. the right size groupings, facilitate conversation, accommodate plates of food, quick move in and move out—you aren’t going to be happy with it—and neither will the guests be at your corporate event, trade show, exhibit, wedding or banquet.

Quality and Performance. Even though these are rental pieces, they should never look used, because if they do, that’s a reflection on your brand. The pieces must also be durable enough to withstand the rigors of your event and still look great at the end of the evening.

Service. Your rental supplier should have a knowledgeable staff that understands what is involved in a corporate event—and is able to handle the logistical details. It is imperative that they have the necessary labor to get in and out of the event quickly. “You want to work with someone who will make it easy for you.”

Another consideration is whether the trucking and labor costs are included. Is the supplier a full-service company? You need to ask what the price includes so you know that the numbers you are comparing are apples to - apples.

Customization. If nothing quite fits, some companies may be able to develop specialty pieces that meet your needs. “Some of our clients have specific materials that are used in their products, or particular shapes that represent their companies. When that is the case, we create a specialty piece to accommodate their needs.”

These are just some of the reasons to choose Zeus Event & Tradeshow Furniture Rental.

Full-service supplier of furnishings and accessories, wedding furniture rental, banquet furniture rental, conference, corporate events, event, events, event rental furniture, furniture rental, furniture, rent furniture, rental, rentals, rental furniture, renting, trade show furniture, trade show, tradeshows, trade show exhibits, Florida, Orlando, Miami, Ft. Lauderdale, Palm Beach, Boca Raton, Tampa and throughout America.